The concept of Bengal Travel Mart (BTM) was conceived by Eastern Himalayas Travel and Tour
Operators' Association (EHTTOA) and was made possible by the blessings from Hon'ble Chief
Minister of West Bengal, Smt. Mamata Banerjee & the then Minister in Charge, North Bengal
Development Department (NBDD), Hon'ble Shri Goutam Deb.
The motto of this endeavour is to showcase the tourism infrastructure and facilities to the
national and global audience and specially to the trade people for better marketing of
tourist and tourism facilities throughout West Bengal.
B2B meetings are planned for setting up partnerships of companies selling products of West Bengal and buyers from rest of the country as well as with international buyers.
General Travel Fair has been planned at the Bengal Travel Mart 2018 so that general public can take part in BTM and they can be informed about the new products or development or govt.
The State shares intl. borders with Nepal, Bhutan, and Bangladesh. The Eastern tourism epicenter sharing Indian state borders with Orissa, Jharkhand, Bihar, Sikkim, and Assam.
West Bengal is well known for its lavish tourism opportunities that serve your highest travel expectations. The experience is varied and suitable for all kind of travelers.
Tourism industry in West Bengal & in India is growing at a rapid rate and adds great value and potential towards improving the Social and Economic growth.
Three culturally diverse neighbor countries namely Nepal, Bhutan & Bangladesh which adds more diversity and harmony towards the variety of cultures that coexist here.
Over the decades, tourism has experienced continued growth and deepening diversification to become one of the fastest growing economic sectors on a global level.
BTM brings together business enthusiast with their tourism products and services from across the region to promote the overall tourism prosperity in this beautiful region.
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Eastern Himalayas Travel and Tour Operators’ Association (EHTTOA) is one and only Tourism based association and apex body of tour operators in Eastern Himalayan Region with its headquarter in Siliguri. Its membership reflects trust, quality and transparency in service. The activity of the association includes co-coordinating with similar associations within and outside of India, acting as a think tank for the region of East Himalaya, function as a pressure group in developing better tourism infrastructure and tourist friendly mindset, arranging regular programs for promotion of tourism, ensuring hassle free travel for the visitors. Our members are from various aspect of Tourism sector like operators, travel agents, hoteliers, transporter who assist in making national and international travel plans. West Bengal presents an unparalleled opportunity for tourist if developed rationally. EHTTOA is looking forward for restoring beauty, uniformity and implementing better project in the region. It is a non profitable association connecting platform between Tourism, Travel & Hospitality sector and Industry stakeholders to create sustainable responsible Tourism.
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New Logo of the BTM 2025 has been launched in an informal meeting at BTM secretariat in Siliguri.
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