Bengal Travel Mart

Why Bengal Travel Mart?


BTM will bring together the business fraternity and the unparalleled tourism products and services. An unmatched range of sellers with varying tourism products of the region will participate in this mart. This B2B event has been carefully thought out and planned in such a way that sellers and potential buyers of services (companies working with VIP clients) have the opportunity to establish partnerships within the space of a single day or 2 days. The main aim is to expand the geography of sales of the exhibition’s participants and also to introduce players to new areas and services to which they previously did not have access.

B2B Interactions:

B2B meetings are planned for setting up partnerships of companies selling products of West Bengal and buyers from rest of the country as well as with international buyers. Software driven automated business meetings has been planned between the companies so that the business prospect can find new horizon.

B2C Interactions:

General Travel Fair has been planned at the Bengal Travel Mart 2018 so that general public can take part in BTM and they can be informed about the new products or development or govt. projects within the state. Thus promoting the within state tourist movements.

Business Convention:

West Bengal aims to become a preferred tourism related investment destination by leveraging its unique geographical setting along with its various tourism-related assets. It will develop necessary infrastructure and promote tourism in an integrated manner which will not only bring in more investment and further the socio-economic goals of the Government, but also ensure that all these are in conformity with the relevant acts, rules and regulations relating to environmental protection.

Seminars for Knowledge Sharing:

We believe that the challenging topics selected for these events are crucial issues in the current agenda of most tourism organizations. By attending the Seminar on  with contributions from various colleagues and practitioners, participants will learn how to enter tourism statistics into the system and how to use the various benchmarking tools to produce valuable market research reports.

BTM Beneficiaries

This platform attracts high quality exhibitors to showcase their expertise and identify the thriving business opportunities in West Bengal. A few of the categories of beneficiaries are listed below -

  • Hoteliers
  • Tour operators
  • Airlines
  • Restaurateurs
  • Home Stay Organization / Society / Associations
  • Tourism Boards
  • Govt Tourism Agencies
  • Transporters
  • Guides / Escorts / Security Services
  • Marketing services companies
  • Government organizations
  • Attractions, travel agencies
  • Theme parks
  • Tourism associations

Beneficiaries Entitlements

  • Admission to BTM
  • Access to pre-scheduled and onsite appointments
  • Entry to Opening and Closing Ceremonies 
  • Networking Dinners
  • Admission in Seminars & Networking

Note of Thanks

As always EHTTOA will be happy to extent its dedicated team to the BTM management committee for help buyers from across tourism destinations getting a chance to meet with individual sellers through prior appointments. This is akin to a global strategy, which is executed by several major travel marts worldwide. Eastern Himalayan Travel and Tour Operators Association is likely to thank -

  • Shri Gautam Deb - MIC, Dept. of Tourism, Govt. of West Bengal
  • Shri Atri Bhattacharya, IAS - Principal Secretary, Dept. of Tourism, Govt. of West Bengal
  • Smt. Vandana Yadav, IAS – Secretary, Dept of Tourism, Govt. of West Bengal
  • Shri C. Murugan, IAS – Managing Director, WBTDCL
  • Shri Rajat Kr. Bose, IAS - Director of Tourism & Ex-officio Commissioner, Tourism Department
  • Shri Samrat Chakraborty, WBCS (Exe) - Dy Director (North), Dept. of Tourism, Govt. of West Bengal


Mission Bengal Travel Mart

  • Destination promotion of West Bengal with special emphasis on North Bengal and Eastern Himalayan Region
  • Emphasis on North Bengal as a tourism hub for the neighbouring countries of Nepal, Bhutan, Bangladesh, Myanmar 
  • Combining tourism of West Bengal with that of neighbouring states such as Sikkim, Bihar, Assam, Chattisgarh, Arunachal, Meghalaya and Odisha.
  • A unified message to tourism industry of the country of a serious consorted effort of the government and private stakeholders to promote West Bengal as a tourist destination.
  • Providing small stakeholders of North Bengal a National Level marketing platform at their backyard.
  • Promotion of Homestay and Rural Tourism and thus provide impetus to rural economy of West Bengal. Promoting alternative livelihood to rural people and reducing migration of labour.
  • Promotion of Intra state tourist movement.
  • Collaboration and Joint promotion of destinations with National and International organizations.
  • More Travel related writing on promotion of West Bengal in National and International Media.
  • To develop a portfolio of tourism products by utilizing its unique ecological, historical, cultural, religious, wildlife, sports, shopping, health care, educational and human assets.
  • To facilitate tourism by all segments, particularly the middle and lower income tourists, by making the tourist spots in the State more easily accessible through ―single-window facility at the State capital and at the district headquarters and on the internet.
  • To fully tap the direct and indirect economic benefits of tourism by ― broad basing tourism activities. This will be done by creating more employment opportunities in West Bengal and by dispersing tourism into the hinterland which will further the socio-economic goals of the Government.
  • To be the largest and the best B2B Tourism meet in India